Google Sediakan Ad Manager untuk Penjual Iklan

JAKARTA- Setelah terobosan iklan baris Adsense, Google kini merilis Ad Manager, platform yang dapat membantu pengelola web untuk menjual space iklan di halaman webnya. Layanan ini tersedia cuma-cuma, namun untuk sementara masih terbatas untuk yang mendapat tawaran saja dari Google.

Dengan Ad Manager, seorang webmaster dapat mengelola bisnis iklan di halaman webnya dengan mudah. Antara lain menyediakan fitur laporan berkala untuk setiap pengiklan. Google tidak mengambil keuntungan sedikit pun dari jualan iklan ini. Namun, kepada pemilik web yang masih sepi iklan, Google tetap menawarkan layanan Adsense. Tentu saja pilihan diserahkan kepada pemilik web.

Layanan ini sepertinya sudah disiapkan Google sejak akhir tahun 2006. Layanan yang sedang dikembangkan Google itu tercium blogger bernama Tony Ruscoe, dengan kode nama GAM. Nama Ad Manager baru dirilis sejak 21 Februari 2008.

Platform yang dikembangkan sendiri oleh Google, seperti dilansir Wall Street Journal, ini tidak terkait langsung dengan layanan DoubleClick yang baru saja selesai proses akuisisinya. Layanan DoubleClick lebih dimaksudkan untuk iklan premium, sedangkan Ad Manager seperti halnya Adsense untuk penjualan iklan kelas menengah ke bawah.

Sejumlah analis memprediksi Google akan menyediakan layanan DoubleClick secara cuma-cuma. Namun, jurubicara Google mengatakan sampai sekarang belum memiliki rencana menggratiskan produk dan layanan iklan DoubleClick.(BLOGOSCOPED/WAH)

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Pejabat Microsoft-Yahoo Akhirnya Bertemu

SAN FRANSISCO- Peluang Microsoft untuk mengakusisi Yahoo sepertinya masih tetap terbuka meski pejabat eksekutif Yahoo sempat menolak tawaran tersebut. Pejabat eksekutif kedua perusahaan dilaporkan telah menggelar pertemuan Senin (10/3) untuk membahas penawaran tersebut.

Dari informasi yang pertama kali dilansir Wall Street Journal, pertemuan tersebut dilakukan di dekat kantor pusat yahoo di Sunnyvale, San Fransisco, AS. Hal tersebut disampaikan sumber terpecaya yang tidak besedia disebut namanya, Jumat (14/3). Pertemuan tersebut tidak dihadiri para investor dan tidak ada diskusi apakah Microsoft akan memberikan penawaran lebih tinggi.

Yahoo menolak tawaran Microsoft enam minggu lalu untuk mengakuisisi seluruh sahamnya senilai 44,6 miliar dollar AS atau 31 dollar AS per lembar saham. Saat mengumumkan penolakan akusisi, pejabat Yahoo beralasan perusahaannya seharusnya layak dinilia lebih.

Sejak itu, CEO Yahoo, Jerry Yang, menyatakan tengah mempertimbangkan aliansi dengan perusahaan lainnya, Google, My Space milik News Corp, atau AOL Time Warner. Namun, beberapa hari yang lalu, Rupert Murdoch, pemilik News Corp, menyatakan tidak tertarik membeli Yahoo. AOL juga sudah membelanjakan 850 juta dollar AS untuk mengakuisisi jaringan sosial online, Bebo, sehingga peluang aliansi Yahoo dan AOL agak sulit dilakukan.

Menanggapi penolakan tersebut, Microsoft menyatakan tetap berambisi dan menyiapkan pengambilalihan dengan caranya sendiri jika Yahoo tidak meresponnya. Jadi atau tidak, yang pasti, pejabat senior kedua belah pihak telah mendiskusikannya.

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Saham Negri Paman Sam Gagal Rally

Sebuah rally (kenaikan panjang) pada saham-saham AS gagal dipertahankan di akhir perdagangan Rabu (12/3), karena pasar melemah di tengah kekhawatiran baru tentang kredit yang seret dan melonjaknya harga minyak ke rekor tertinggi bar

Seperti dikutip dari Antara, Indeks Dow Jones Industrial Average turun 46,57 poin atau 0,38 persen menjadi ditutup pada 12.110,24 dan indeks komposit Nasdaq menyusut 11,89 poin atau 0,53 persen menjadi 2.243,87.

Indikator pasar secara luas indeks Standard & Poor’s 500 melemah 11,88 poin atau 0,90 persen menjadi berakhir pada 1.308,77.

Para investor pada mulanya telah memperpanjang rally besar Selasa, didukung oleh tindakan terkoordinasi the Federal Reserve dengan bank-bank sentral lainnya menyuntikkan likuiditas ke dalam sistim keuangan global.

Tetapi antusiasme itu berlangsung pendek di tengah kekhawatiran baru tentang efektivitas tindakan skala besar tersebut, yang termasuk the Fed menawarkan 200 miliar dollar AS dalam sebuah lelang baru kepada bank-bank dan broker yang terpukul kerugian dari sekuritas berbasis mortgage.

"Pertanyaan besar adalah apakah tindakan kemarin oleh the Fed itu akan memiliki dampak akhir atau hanya antiseptik sangat jangka pendek," kata Frederick Dickson dari DA Davidson & Co.

Elena Mehas, seorang analis pada Merrill Lynch, mengatakan the Fed terus "memberikan reaksi terhadap peristiwa yang membentang."

"Ini eksperimen terakhir, sebagai pekerjaan lain yang lebih jauh, tidak bertujuan menyelesaikan masalah mendasar ... kami melihat tidak ada sebab mendasar untuk suatu perubahan ekonomi mereka atau prospek laba meski pasar modal pada awalnya bereaksi positif terhadap inisiatif terakhir ini," kata Mehas.

Beberapa analis melihat langkah the Fed sebagai pengurang rintangan akan menurunkan suku bunganya secara agresif tiga perempat poin pada pertemuan 18 Maret.

Al Goldman dari AG Edwards mengatakan bahwa sekarang penurunan suku bunga setengah poin lebih mungkin. "Kami yakin sebuah dasar telah dibuat dan satu-dua pekan pasar bearish telah mulai rally," kata dia.

Pasar saham juga terbebani melonjaknya harga minyak yang memicu tekanan inflasi dan dapat menghambat manuver the Fed dalam mencoba menyelamatkan ekonomi terbesar dunia itu terhindari dari sebuah resesi.

Harga minyak melampaui 110 dollar AS per barel untuk pertama kalinya di New York, melesat dalam perdagangan harian ke level tertinggi 110,20 dolar AS dan ditutup pada rekor 109,92 dollar AS.

Di London, minyak berjangka Brent melambung ke rekor 106,39 dollar AS dalam perdagangan harian. Dollar AS terpuruk ke posisi terendah dalam sejarah terhadap euro pada 1,5559 dollar AS.

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Dollar Dicari, Rupiah Menangis

Kurs rupiah terhadap dollar AS di pasar spot antarbank Jakarta, Kamis (13/3) pagi merosot tajam menembus angka Rp9.200 per dollar AS, karena pelaku pasar membeli dollar AS dalam jumlah yang cukup besar akibat kenaikan harga minyak dunia.

Nilai tukar rupiah terhadap dollar AS turun tajam mencapai Rp9.225/9.230 per dolar AS dibanding penutupan hari sebelumnya Rp9.153/9.155 per dollar AS atau melemah 72 poin, seperti dikutip dari Antara.

Pengamat pasar uang, Edwin Sinaga di Jakarta, mengatakan, kenaikan harga minyak mentah dunia yang mencapai 110 dollar AS per barel memicu pelaku memburu dollar AS dalam jumlah yang besar. Harga minyak dunia itu diperkirakan akan masih bergerak naik, akibat merosotnya cadangan minyak mentah AS dan besarnya kebutuhan minyak mentah dari China dan India, katanya.

Rupiah, lanjut dia, kemungkinan akan masih tertekan oleh kenaikan harga minyak mentah itu hingga mendekati angka Rp9.250 per dollar AS. "Kami optimistis rupiah masih akan tertekan oleh isu negatif menjelang bank sentral AS (The Fed) menurunkan suku bunga Fedfund," katanya.

Namun, menurut Edwin, dollar AS sendiri di pasar regional melemah akibat, ketidakpastian The Fed untuk membantu memberikan dukungan terhadap sistem perbankan AS.

Karena itu, dollar AS terhadap euro dan yen melemah masing-masing menjadi 1,5575 dan 101,10.

Edwin mengatakan, rupiah juga mendapat tekanan dari pasar saham Asia yang masih terpuruk. "Kami memperkirakan rupiah akan kembali merosot pada perdagangan sore nanti, karena sentimen negatif cukup besar," katanya.

Meski demikian, menurut dia, kemerosotan rupiah saat ini dinilai hanya sementara saja, karena tekanan pasar yang kuat. Rupiah akan kembali membaik apabila The Fed memutuskan penurunan suku bunganya. Pelaku pasar asing saat ini cenderung menempatkan dananya di sektor komoditas dan minyak yang memberikan gain lebih besar. Karena itu dengan penurunan bunga The Fed, kemungkinan investor asing akan kembali bermain di pasar uang dan saham Indonesia untu meraih gain yang lebih besar, kata Edwin Sinaga.

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Make your Internet pays you

There are many ways to make money online. But if you think that it can be done for free than you might be just dreaming.

If you are serious in making money online, you got to approach it from business point of view. Treat it like a real business.

Online business is one of the lowest business start up. You need to budget for it and what kind of online business model you want to adopt, you can be ads reseller like adsense, or you can be info sellers, or even commission based sale business what is known as affiliate models.

Budget for at least 3 years online operations than you would have learn the trade to make real money.

Important Investment Basics

When most people are asked what are they doing in the stock markets? Most of them do not really know how to answer that questions. Checking with just friends around me, I knew that not many really understood what they are doing.
Their answers normally surrounds the following basic answers such as:
I am investing in stock market, or I am trading the stocks. I am a long term investors. The sad parts is most people do not really make money in the market. And normally their excuse is I buy the stock for a long term. when they start making a little money, they are always in the hurry to sell. Sometimes they may not even know the real meaning of investment.
Investment to a Business people and to a Working people may means different things as well. Maybe I will try to summarise a little bit here what I have learnt from my own experience in making money from the stock market or even from my other investment.
These basics for me is very important because only when I decided to follow them then only I started to see results in my own investment.

1. Investment is not about making money, But it is about preserving the value of your money. The rest is Bonus. Warren Buffet never invest in something that he is not familiar, that is why Warren Buffet follow very closely these rules in investing:

Rule No 1: Never Lose Money,

Rule No 2: Follow Rule No 1 Strictly

When you know the risk in one investment, then only you are able to manage it well and make it grow.

2. Knowing when to exit even before entering into any investment. If it is for a long term then let it be long term, you must be able to stomach the up and down of the stock value. If it is entered for only one month then keep that terms strictly. Most people change their exit everytime the market moves. If the market moves in their direction than they will take profit prematurely, when the stock goes into the opposite direction of their trade, they normally stay too long and expose themselves into greater losses.

3. Investing requires great amount of patience. There are times that I lost patient in watching the market moves, so I enter into the trade too early and exit too late. or it can be the other way as well, entering too late and exiting too early. There are time the money are better save as cash sitting in the bank rather place in any investment.

4. Knowing yourself and knowing your own limits. A lot of people do not know the condition of their own mental health. When you are not feeling well, or when you have very bad day, then put off trying to invest your money in anything. Learn more about the investment that you are going to undertake and do not ever take it too lightly.

Well, understanding where you stand in your investment profile will help you to reduce a lot of heartache due to losses. knowing whether you are better as trader or long time investors and knowing the difference will take you further in your investment life.

Knowledge reduces risk, get knowledgeable and you will be able to manage your investment risk well.

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Earn Money From Home

Forex Options - You don't know what you're missing

Are you some new treaders who almost giving up because u get lost when you trade??
Hey guess what?? Maybe you forgetting something.....

When debating the best subject for our next course we asked ourselves what is the most important things new traders should learn? I think the answer to that is that they need to know what the professionals know. One of the things that professionals know and have been using for many years are options.

When debating the best subject for a new course we asked ourselves: “What are the most important things new traders should learn?”

The answer we came up with was simple: The same things the professionals know. One of the major strategies used successfully by professional traders, is often overlooked by retail traders. That strategy is Options.

Options have been available to currency futures traders (and traders in just about every other market) for years. However, they have only been available to retail forex spot traders recently. Options are not marketed or offered as widely by dealers, as they are more complicated than buying and selling lots of pairs. However, once understood, options are an invaluable addition to your portfolio.

What you will learn in this course:

- Options are a valuable tool for forex traders
- Calls and puts are the simplest options trades
- Calls or puts can be used to speculate on a forex pair
- Long options can be used to offset risk in a forex position
- Selling options can develop higher probability trades

When debating the best subject for a new course we asked ourselves: “What are the most important things new traders should learn?”

The answer we came up with was simple: The same things the professionals know. One of the major strategies used successfully by professional traders, is often overlooked by retail traders. That strategy is Options.

Options have been available to currency futures traders (and traders in just about every other market) for years. However, they have only been available to retail forex spot traders recently. Options are not marketed or offered as widely by dealers, as they are more complicated than buying and selling lots of pairs. However, once understood, options are an invaluable addition to your portfolio.

Who are options for?

There are two types of traders that can take advantage of options. Chances are pretty good you will find that you belong to one of these two groups.

- Speculators:
Options can be used by speculators who are taking advantage of a rise or decline in an exchange rate. They have the benefits of leverage, risk control and liquidity.

- Investors looking for more flexible risk control:
They are also an important tool for traders looking to offset their risk exposure to price shocks in the market. In certain circumstances they can be used in place of stop losses and can help increase the odds of having a successful trade outcome.

How does an option work?

There are two types of option contracts – calls and puts. In this first lesson we will talk about call options in detail. You will learn why a trader would buy them, what their characteristics are and one of the simplest strategies you can use to put them to work.

To see the rest of the article and a video here: http://www.pfxglobal.com/content/view/2226/117/

Also, check out the rest of our 100% free education, videos and analysis at www.pfxglobal.com.

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